Five trends identified for real estate market in 2021

Five trends identified for real estate market in 2021

While 2020 is believed to have changed the real estate industry, trends in the sector this year are forecast to sustain or be aligned with demand in the market.

Real estate market in 2021

Hanoi – While 2020 is believed to have changed the real estate industry, trends in the sector this year are forecast to sustain or be aligned with demand in the market.

Trang Bui, a senior director at JLL Vietnam, said one of the five main trends in 2021 is “city in the city” and “integrated real estate”, which are popular in large-scale projects.

Vietnam’s property market is becoming more mature, with buyers increasingly interested in a healthy and sustainable living environment rather than simply a place to live.

To attract buyers, developers are, therefore, building residential areas with a range of facilities to help future residents steer clear of problems caused by rapid urbanisation and outdated public infrastructure.

A plus in any large-scale project is the ability to provide different types of housing for many potential groups of buyers, Trang said.

The second trend is the result of a shift to working from home, fuelled by the COVID-19 pandemic, which has changed the face of office property.

Country Director of JLL Vietnam Paul Fisher said the trial of work-from-home policy around the world has shown that technology will continue to be helpful to businesses’ operations.

The lack of direct contact has inadvertently created more working pressure, so some people still want to apply a flexible working approach in the future. However, he noted, offices will still be the centre of business activities.

According to JLL specialists, another trend is the growth of logistics and storage infrastructure, driven by e-commerce.

They noted that Vietnam is now one of the fastest-growing e-commerce markets in Southeast Asia. Amid the pandemic, more and more consumers have opted to shop online, raising demand for cold storage warehousing for food and other essential goods.

E-commerce needs storage space three times larger than that of traditional logistics activities, which also helps boost demand for industrial real estate around the world.

Businesses’ shift to “green” and sustainable activities will be the fourth trend leading the property market in 2021, JLL noted, adding that buildings with high ESG (environmental, social, and governance) ratings may see their rentals rise by up to 33 percent compared to those without similar “green” certification.

Specialists also expect the property sector to play an important role in creating a less polluted environment, to help society build a sustainable future.

The fifth trend in the market will be investors’ increased attention on the healthcare sector amid the pandemic crisis.

Both domestic and foreign investors have targeted healthcare logistics, and they will need more refrigerated warehouses near their clients to meet the rising demand for temperature-sensitive products like cosmetics, food, medicine, and, especially, COVID-19 vaccines and other vaccines in the future, JLL predicted.

Source: VNA

January 25, 2021 / by / in
Satellite cities becoming new frontier for real estate

Limited land and slow approval procedures are causing a fall in real estate supply in the country’s major cities, with developers instead flocking to satellite cities both north and south.

Satellite cities becoming new frontier for real estate

On January 10, more than 1,000 buyers participated in the launch ceremony of Bien Hoa Universe Complex, located in Bien Hoa city of Dong Nai province. And just a few weeks previously, more than 600 villas and detached houses in the first phase of the Waterpoint project from Nam Long Corporation in Long An province were handed over to customers.

Minh Hoang, an investor in Hanoi, told VIR that profit potential in cities like Hanoi and Ho Chi Minh City is not as high as before, and so other provinces like Dong Nai and Long An are getting in on the real estate action.

“Moving to satellite cities would be a good choice for many private investors. This field of investment is now at the beginning step and the room for growth remains very strong,” Hoang said.

Angus Liew, general director of Gamuda Land in Ho Chi Minh City, expressed that land funds inside the city has been limited, especial for areas large enough to set up townships. “We now have to work with some companies to try and find new land suitable for us to develop a township,” Liew said.

Improvements in the infrastructure system are also helping satellite and neighbouring towns increase their attraction for major property developments.

“We are considering neighbouring and satellite provinces such as Binh Duong, Dong Nai, and Long An in the south; and Hung Yen, Haiphong, and Phu Tho in the north. All of those are offering very good opportunities for large-scale real estate projects,” Liew said.

Domestic developers meanwhile have already jumped into the game. Phu Dong Group is preparing to launch a range of projects. First is Phu Gia Residences located in the heart of Nhon Trach district in Dong Nai. This project will offer more than 260 products to the market in the first quarter of this year.

In Long An province, Thang Loi Group has just open for sale its Sol City in Can Giuoc district, located over a space of 130 hectares. Long An is also the location of many other projects such as Long Cang Riverpark, invested in by Phuc Land Real Estate Company, and West Lakes Golf & Villas, funded by Tran Anh Group.

Along with that, large-scale developers such as Novaland, Van Phuc Group, Dat Xanh Group, and Phat Dat Corporation have already been investing in satellite cities for some time.

Promising trends

In 2020, the real estate market in Ho Chi Minh City and Hanoi experienced a difficult period due to the impact of the COVID-19 pandemic, in addition with increasing land prices and slow approval processes for projects by local authorities.

Based on current conditions, experts said that the real estate market in neighbouring provinces of Ho Chi Minh City will rise, becoming a stronger investment attraction in the coming years.

According to economist Le Ba Chi Nhan, the improvement of infrastructure between Ho Chi Minh City and neighbouring provinces in recent years has greatly helped developers explore new options.

“Setting up real estate projects in satellite cities will create competitive products for a market which is in serious lack of supply and push up the growth of the whole area,” Nhan said.

From the perspective of buyers, living in modern urban areas of satellite cities is also becoming a trend – somewhere they can improve their living standards with much better environments and more agreeable population densities.

Dang Hung Vo, former Deputy Minister of Natural Resources and the Environment, acknowledged that the trend of investing in real estate projects in satellite cities and provinces is a given. “Once inner-city land funds become unavailable, it is inevitable that real estate developers move to the surrounding areas. As for end-users, when infrastructure develops and roads are convenient, living in neighbouring urban areas is a very good choice,” Vo said.

Potential hotspots

According to an expert from domestic property website, buyers and investors are paying much interest to the six northern cities and provinces of Quang Ninh, Haiphong, Bac Ninh, Hoa Binh, Hung Yen, and Vinh Phuc. In the south, seven provinces are most hunted in particular – Binh Duong, Dong Nai, Ba Ria-Vung Tau, Long An, Binh Phuoc, Can Tho, and Kien Giang.

Among those, Binh Duong is the hottest destination as its population shot up 200 per cent over the last decade, the highest percentage in Vietnam. Figures show that around 44 per cent of local residents in Binh Duong lease homes and do not own a private home.

However, not every market is a safe destination as more and more developers enter. Poorly-planned development could bring oversupply and those destinations could become “death projects” if they cannot attract residences to live in.

According to Nguyen Tran Nam, chairman of the Vietnam Real Estate Association, to make those projects become fruitful, developers must know how to attract residents to come and live in them.

“In order to do that, developers must create enough facilities and a good infrastructure system then residents would come. They must not make many promises to buyers which they later fail to meet,” Nam said.

Moreover, developers are advised to get to grips with the special advantages each province can offer.

“Coastal provinces always have more advantages thanks to natural incentives to develop tourism, while delta provinces with good a infrastructure system would be reserved for the second-home segment. Industrial development hubs meanwhile should be reserved for developing mid- and lower-end houses for workers,” Nam said.

He also warned that buyers should think twice about a new development model known as a “farmstay”, which has appeared in satellite provinces in recent years. “Land for farmstays is all agriculture land, which can be used only for farming. If buyers invest in this model, their capital investment would be kept for long time and they would face difficulties when investments cannot be recycled,” Nam added. ( source:

January 21, 2021 / by / in
Developers struggle to sell high-end apartments in HCMC
Apartment buildings in District 2, Ho Chi Minh City. Photo by VnExpress/Quynh Tran

The number of high-end apartments remaining unsold in HCMC soared by 74 percent year-on-year in the last quarter of 2020 as demand slumped.

Only 5,007 were sold in the quarter, according to real estate consultancy CBRE. Nearly 6,700 units at six projects had entered the market in the period. Overall new apartment supply topped 17,200 units.

The high-end segment, with prices of $2,000-4,000 per square meter, accounted for 76 percent of the country’s total apartment supply.

According to the Ho Chi Minh City Real Estate Association (HoREA), the oversupply of high-end apartments is causing concern by making the real estate market unsustainable.

According to its chairman, Le Hoang Chau, some developers registered their projects with the Department of Construction with low prices but later hiked them to high-end levels to increase their profits.

The excessive supply of high-end apartments and a dearth of affordable ones has affected low- and middle-income people.

Besides, over 60 percent of high-end apartments are bought by speculators, which is threatening the sustainable development of the housing market, HoREA said. (source:

January 20, 2021 / by / in